It’s well suited to my personality, because I like getting into the detail of things.
The designer of the product could develop a very simple value landscape using the Kano model (a product value model) where Threshold Attributes are minimum standards, Performance Attributes are the-more-the-better and Excitement Attributes are just that.Through doing this, the designer can start to see incongruities in the value chain..
The conclusion may be drawn that although there is alignment between Company A and the Dweller, with affordability matching the lower returns; the great-place-to-live matching the social change agenda; and the habitability matching the reputation, there are some discrepancies with the Developer.Their business model is different, working in and looking to protect a market with greater demand than supply they are looking for higher short-term returns and the market dictates that quality standards are not such an issue because Dwellers have so few options.The answer is not to try to design the impossible but to help to re-structure the whole value chain..
The idea of analysing the value landscape may not occur to most architects, designers or project managers; being more comfortable in focusing on the asset, the aesthetics, the technical details or the physical deliverables.However, without this context there is an inevitability that the true opportunity for value delivery will never be achieved.. Our Design to Value book, gives many examples where a multitude of stakeholders are brought into the arena of problem definition, problem solving, and design.
When this happens not only are exquisite solutions found, but there is positive change enacted through the engagement itself..
Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..where Kane started his journey.
You can see what is available here, and the many other career options apprenticeships give you.And if you’d like to know more about the tech-led approach to engineering in construction, search “Bryden Wood”.Head of Sustainability, Helen Hough, joined Bryden Wood in November 2018.
In addition to developing passive design solutions for our clients, she is also a tutor to 5th year MArch students at the Manchester School of Architecture.I caught up with her to find out why, for best effect, architects should be incorporating M&E and Sustainability strategies as part of their initial design.. IP: Tell us about your work with Manchester School of Architecture.. HH: I’m tutoring 5th year students who are doing their Part 2, MArch.